경영학 교수 추천도서 2009

by 조량 posted Dec 25, 2010
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Linked: How Everything is Connected to Everything Else and What it Means for Business, Science, and Everyday Life (2003) - Varabasi, A-L
A History of Corporale Finance 1999 - Baskin, J. B. and J. Paul J. Miranti
Fianceial Intellgencd: A Manager's Guide to Knowing What the Numbers Really Mean 2006 - Chang, S-J
Building Public Trusl: The future of Corporate Reporting 2002 - DiPiazza Jr., S A and R. G. Ecdes
Redesigning Enterprise Processes for e-Business 2001 日Sawy. O. A
The Ascent of Money 2008 Ferguson. N.
The World is Flat: A Brief History of the Globalized World in the 21st Century 2005 - Friedman. T. L
The Tipping Poing: How Little Things Can Make a Difference 2002 -Gladwell. M
Infomationg Systems Essentials 2008 - Haag. S. and M. Cummings
Agenda: What Every Business Must Do to dominate the Decae 2001 - Hammer. M.
White Collar Blues 1996 - Heckscher. C. C
Manias, Panics, and Crashes: A History of Finacial Crises 2005 - Kindeberger. C. P. and R. Aiber
More Than a Numbers Game: A Brief history of Accounting 2006 - King. T. A
Broken Promises: An Unconventional View of What Went Wrong at IBM 1996 - Mills. D. Q. and G. B.Friesen
Crossing the Chasm 1998 - Moore. G. A.
The HP Way: How Bill Hewleft and I Built Our Company 1995 Packer. D.
Hidden Champions 1996 - Simon. H.
Making Globalization Work 2006 - Gtiglitz. J. E.
Marketing Metaphoria: What Deep Metaphors Reveal Abot the Minds of Consumers 2008 - Zaltman. G. and L. H. Zaltman